Search Content


Featured Content


Content Categories



Measuring customer loyalty

Measuring customer loyalty and developing a retention strategy are critical to an organization's success. The organization that understands and manages customer loyalty has a leg up on its competition. This section includes a variety of resources, news, guides and tips to building strong customer loyalty in your organization. Get up to speed on customer loyalty-related definitions and terms. Read expert advice on how to create a sound strategy and build customer loyalty using new technology. Find out how marketers are using the Web to better connect with their customers. Learn about utilizing CRM software to build a loyalty program and identifying high-value customers in the call center. Read a chapter download on creating a customer-focused CRM strategy that can help build customer loyalty. Learn about B2B and B2C loyalty programs and how customer experience management relates to customer loyalty.

Related Hosted Contact Center Articles

Sketching is the new black : inspirations from the


The smell of Fall is in the air. Every September, I get that “back to school” urge to stock up on art and school supplies. This fall, armed with our trusty pencils, sharpies and paper, we’re knee-deep in exploring how lo-fi pen-and-pencil techniques...

Read more about Sketching is the new black : inspirations from the analog world...

CRM Surges as Brands Demand Measurable Results


Here are several excerpts from an article by Michael Bush and Rupal Parekh, More Marketers Want to Get to Know You: The days of putting millions of dollars against something without being able to track its effectiveness are soon to be over....

Read more about CRM Surges as Brands Demand Measurable Results...